The conference has attracted some of the industry's most eminent decision-makers, including representatives from leading brands, entertainment providers, game development companies, advertising agencies, and design studios. An impressive speaker line-up awaits participants, with notable figures like the CTO of Paramount Global, Chief AI Officer of WPP, Head of AI at AWS, and Global Chief Digital & Marketing Officer at L'Oreal, among others. They will share their expert insights on an array of pertinent topics like AI-enhanced workflows, ethical adoption of AI, nurturing an AI-enabled workforce, crafting engaging narratives, and strategising AI-driven content.